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If you’re looking for a new way to attract quality leads using social media, tryFacebook Offers. Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses. Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads.
The best social media marketing tip that I have for businesses is to use social media to engage with your email subscribers. everyone is trying to use social media to get new leads, which you definitely can do, but not enough business owners are using social media to build lasting and profitable relationships with their current subscribers.
Use social media to build lasting and profitable relationships with your current subscribers. Image source: iStockphoto
You probably don’t want to email your list every day, but you likely want to stay top of mind and connect with them on a daily basis somehow. Social media is the perfect solution!
My biggest tip is strategic: combine all the best of digital marketing for what I call your “Perpetual (Pro)motion Machine.” If you use SEO, organic social media, search advertising, social advertising and Google remarketing ads, then you’re doing the best of everything. You’re raising awareness for new business via Facebook, you’re getting the low-hanging fruit of buying-intent keywords via Google, and you’re making sure that people who’ve been to your site keep seeing you via Google remarketing and your Facebook fan base.
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The "Perpetual (Pro)motion Machine."
#4: Use a Bayt. com Premium Company Profile to Attract Talent
Byat Company Pages are the way to do that. You can grow your company followingas large as you want, regardless of the size of your personal network. If you have employees, they can also become administrators of your page and help you promote and manage it, thereby exponentially increasing its visibility.
You can also target your updates and services and products to a specific market. This allows you to craft a message and a presence specific to your different audiences. If someone comes to your Company Page from the financial, legal, medical or marketing industry, you can customize your message to speak directly to them.
When we talk about the best thing to do in social media marketing for any given business, we have to begin with what that business is trying to achieve—its “desired outcomes.”
The best thing for a manufacturer of underarm deodorant is likely to be something quite different from what might be best for a company that tests those same products.
Listening to your customers across social media is most important. There is little sense in social media marketing if you are not following this simple rule.
Social media is based on conversations; it’s not just another marketing channel for you to push out your content or promote your product. You have to have a conversation in which you’re engaging your customers. And in order to have a good conversation—whether online or offline—you have to listen and respond to your audience.
Smart marketers use free content as a way to attract fans and followers. Others create and hide content in an effort to get Facebook and Twitter users to like their Page or submit their email to get to the good stuff.
If you really want to see the power of this idea, combine these approaches.Create and share valuable content with no gate or requirement. Thenoffer those readers even more content when they like your Page or visit a landing page to sign up for more updates.
The most important social media marketing tip for businesses is to integrate, integrate, integrate. Social media can’t exist in a silo. Instead, it should be a core part of your strategy.
A company that’s responsive on Twitter but has poor customer service practices won’t do well. A company that produces great content on Facebook but has a closed, non-transparent corporate culture will eventually fail. Successful social media has to start with integration.
