Pricing strategy for an apparel brand should depend on what factors and can you name some examples of best pricing strategy where it helped a brand starting from sourcing to quality to sell through to great margin before EOSS?

Pricing is a MAKE /BREAK deal to most brands and less to do with BRANDs that demand a USP .Secondly the pricing needs to be in accordance with the market competition , Local laws & regulatory compliances during the trading period regardless of the End of season mark downs .

In a market like G.C.C especially UAE pricing needs to be well crafted dynamically to ensure the product sells ,im talking in terms of Apparel and Fashion .

Factors influencing pricing will be Sourcing costs ,Product quality ,features ,USP of the Brand or Competitors Pricing structure and the consumer experience of shopping with a Brand .

Pricing strategy is one of the most important elements of the marketing its generates more sale. its has 3 elements for marketing. Product, Place and Promotion.