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Relationship marketing is a philosophy that picked up its momentum in 1990s. It went from transactional selling to strategic relationship marketing.
In other words, have a long term relatioinship with the customer after building the main pillars of this concept which is trust, good srvice, good price,etc...
Once these pillars are built, customer's decision to purchase from you and listen to you becomes easy.
Agree with Ghada Eweda Medical sales hospital representative