by
Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.
In era of Globalization , the change and evolution of modern technologies,enforce small and medium businessessuch as digital sound company to do everything to keep up, these companies are either changing their business models to an online one, or beefing up existing marketing efforts withdigital marketing strategies in an attempt to capture a growing and very lucrative online marketplace and secure long term revenue and traffic . For more clarification, a digital sound company should has the process of attracting targeted audiences online that will spell the difference between a successfully thriving business and a failed one. Even if a company receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. Therefore, In the digital arena where business and commerce are heading to, digital marketing tools and techniques provide business owners the best chances for competition, survival and even business growth
