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What is cross merchandising? How does it affect our sales? Would you recommend this visual merchandising technique or not? Please justify your answer.

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Question added by Charimar Ferrer , Senior VM , Noul Central Markets (Bloomingdale’s-Kuwait)
Date Posted: 2016/03/29
Raymond Tan
by Raymond Tan , Area Visual Merchandiser - GUESS KSA , Al Futtaim Group

Cross Merchandising is essential on visual merchandising.. its make your display more strong presentation.

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