Register now or log in to join your professional community.
Sure from the Top which is matching with the company goals :
http://www.slideshare.net/daveaddy/vision-and-mission-statements-a-set-of-criteria-for-development-and-evaluation
The Vision is meant where an organization wanted to be or ultimate achievement
The Mission is mean why an Organization exist in economic activities
therefore Vision and mission start from Top but I will flow to bottom to achieve its purpose