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What is the secret to solid content writing? Why is it becoming such a rare commodity?

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Question added by Deleted user
Date Posted: 2016/04/03
Ayesha Mirza
by Ayesha Mirza , Senior Copy Writer , Ogilvy & Mather

In my view, Solid Content writing is based on three things:

1. Originality and clearity of thoughts

2. Simple ways of expression and usage of local language

3. understanding of its target audience.

It has become a rare commodity because we do not follow our culture and patterns of living and do not recognize our target audience. 

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