Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What is difference between market orientation and product orientation?

user-image
Question added by Amjed Mehboob , G.M -(Currently Job Seeking ) , Advance Education centre
Date Posted: 2016/04/05
Mai Hamada
by Mai Hamada , Senior Procurement Specialist , Allianz Insurance - Egypt

Market orientation means that manufacturer studied market needs and produced a product that could fulfill that need.

Product orientation means that manufacturer came with a brand new idea to invade the market with in order to make it as a trend, like Nescafe did. No one had an actual need of it at beginning but now??? :)

Thanks for the invite I apologize for the answer I leave the answer for the professionals

ait-kaci ali abdenour
by ait-kaci ali abdenour , installation et maintenance des pabx , retelem (reseau- telemathique)

LE MARCHE ORIENTAL DISPOSE DE BEAUCOUP DE PERSPECTIVE LI EST VASTE?MAIS LA PRODUCTION RESTE TOUS JUSTE MOYENNE 0 MON AVIS MERCI.

More Questions Like This