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An important aspect in business is the identification of a target market or "customer mapping." By using geography and mapping potential customers, those looking to identify their market can find the highest concentration of the best potential customers. GIS allows this mapping to be completed in an efficient manner and maps created with this tool can have color-coding to identify customer concentrations.
For example, if a children’s clothing store is considering relocation because it is not doing the ideal amount of business the store could map the population of people with children in its target age group throughout the city or area it is considering moving to.
A company is required to know the geographical distribution of a certain location for them to know how to handle different kinds of customers, and as well as for them to think of different ways to give a satisfying customer service.
it is important because the serves must be in any place custmur has been
