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I have to stick to just three?! Okay, here I go...
1. Not creating a proper mission and vision statement that will stand by their company for the duration of business.
2. Not establishing a proper financial pro forma that shows a timeline of funding, revenue, capital, floating capital, etc.
3. Putting too much emphasis on titles and not enough emphasis on organizational structure.
Since the question is specifically about branding mistakes, here's my take on this:
1. Making promises and not fulfilling them
2. Diluting the brand by giving mixed marketing messages about too many features / benefits instead of having a laser sharp focus on one.
3. Not paying attention to the quality problems because of economies of scale.
1. Prevent analysis paralysis. Don’t be afraid to seek advice from trusted mentors and friends. Feedback is incredibly valuable to new businesses — especially when it comes from an experienced business owner who has built a business within your market or industry. But beware. Even well intentioned advisors can overwhelm and confuse entrepreneurs. Too much advice can lead to analysis paralysis. Give yourself time to make big decisions, but not so long that you miss an opportunity or never move forward. You can correct a mistake, but you can’t succeed if you never get started.
2. Ask the customer or client. Feedback, especially in the beginning, gives you the opportunity to fine tune your product or service. Sometimes what you may think is a great idea may not resonate with your key market. If you ask a customer or client what he or she wants and you adapt to provide it, you’re almost guaranteed to receive a positive response. In my case, I frequently invite my clients to help me design their program. This way, they are assured of receiving exactly what they want. Before you launch a new feature, product, service or presentation, test it with a small group of customers or clients first.
3. Take advantage of every opportunity to network. It’s not just who you know, it’s who knows you. Your calendar may be booked from sunrise to sunset, but even 30 minutes at a networking event will pay off in the long run. Visibility is the first rule of networking. When I started my business, I joined an array of civic and business associations in my area. I needed to grow my list of corporate contacts. It was uncomfortable at first, but many people I met have generously referred business to me over the years. In order to promote your business, it’s essential to see and be seen.
Thanks for invitation
I amagreeing with my colleague’s answer Mr Nuridin
agree with mr. Vinod on his answer