What marketing strategies should be applied when going overseas: standardized (globalized) or customized (localized) strategies?

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Which marketing strategy Harrods is currently using to promote itself and incre...
Posted by:
Ghada Eweda
21-April-2016

Marketing Planning Internationalization

Question added by Ammar Abu Arqoub , Online Marketing Specialist , COOP
Date Posted: 2016/04/07

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