What are the best ways to locally optimize my site? What is Local SEO?

To locally optimize your site, you’ll want to conduct keyword research for terms that customers in your local area are searching for. With these keyword terms, which will likely include your store’s location, you can optimize your page titles, meta descriptions, H1s, content, blogs, social media posts and more. If you have more than one targeted local area, it’s a good idea to create separate web pages on your site for each of these locations. Content on these separate pages should be unique, optimized to the specific location, and engaging to customers who live in these areas.

The best thing you can do for Local Search success in 2015 is to take all the energy you put into trying to fool Google and instead use that energy to make your site better.

Take a long, hard look at your site and look at your competitors’ sites. What can you do to be better? You know that your potential customers will be looking at multiple sites, so make your site the best in your vertical.

Make sure you’re avoiding these common pitfalls — they’re all basic, but we still see far too many sites tripping up on these:

1. No Home Page Content. Your customers (and search engines) need to know what you’re all about. If your home page has a slider/banner and just a few sentences, you need to add more useful content there immediately.
2. Only A Few Sentences On A Page. Your customers (and search engines) are checking your website for useful, relevant information. If you offer a product or service, don’t just say, “We sellX, call us for more information!” Today’s shoppers want immediate information, so you need to pack every page with useful content.
3. Spamming Keywords. Far too many websites rely on this outdated tactic. You’re not going to rank well everywhere in your state simply because you listed out 100 cities separated by commas on your home page. Does that huge list of cities provide useful information for customers? No. Does it help you rank in Google? Definitely not. Get rid of the junk and populate your site with relevant, informative content instead.
4. Awful Title Tags. You’ve got about 500 pixels of width for your title tags; anything longer will be truncated when it’s displayed in search results. The title tag should summarize the page — it shouldn’t be a huge chunk of keywords you’re trying to rank for. Put your primary keyword phrase at the beginning and your business name at the end. If you’ve got 100 keywords stuffed into your title tag, you just look desperate.

Don’t Forget Your Local Optimization

With on-site signals now carrying so much weight, it’s more important than ever to have your local optimization ducks in a row. It won’t do you any good to bang out a ton of citations if your site doesn’t include the local signals that Google expects it to have.

Again, these are old-school basics, but we hardly see any websites correctly optimizing for local areas:

1. Include City/ST in your title tag. Remember, the title tag is incredibly important for optimization, and including your city and state is an important signal for local relevancy.
2. Include City/ST in your H1 heading. It doesn’t have to be the entire heading in and of itself — what’s important here is to include your city and state in the page heading to further show local relevancy.
3. Include City/ST in your content. Far too many sites forget to include City/ST information inside the site content. Optimizing for local search won’t work unless you’re talking about your local area in your content.
4. Include City/ST in your alt text on images. It’s amazing how many times we see sites that don’t include alt text. Remember, Google can’t see what’s in your images, so alt text helps provide a better understanding of your page content. Including City/ST information can really help boost local relevancy.
5. Include City/ST in your URL. If you’ve got the ability to edit your URL structure, try to include your city and state information in your URLs. Again, this can go a long way toward providing a stronger local signal to both customers and Google. Important Note: if you’re going to update your URLs, don’t forget to set up 301 redirects so that the old address is permanently pointed to the new one.

These are all just specific tactics to help with the main goal: to make your site more awesome. Stop thinking about how to make your site rank, and start thinking about how to make your site the best in your niche. That’s how you’re going to get your site to rank better and convert more visitors.

Local SEO basically is the optimization process for the local results in search engines. That means the plugin takes care of your websites visibility in Google Maps and in the so called 7-pack

You should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities

I agree with Mr Mohamad ashraf answers, thanks for the invitation. 

Thanks for the invitation and the clear answer provided by Mr. Mohammed Ashraf. 

agree with ur answer sir                     .

Fully agree with Mr. Mohammed Ashraf<<<<<<<<<<<<<

Agree with expert views. Excellent feedback

In addition to the answers, you can also adopt the following:

1. Use the keywords that your local customers prefer to use

2. Use the content that mostly your customers look for

3. Try to avoid flashes and ads

4. Keep it simple !

Thank You