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● Demonstrate that the proposal will meet organizational needs.
● Base the proposal on a compelling and realistic business case that shows the innovation will increase the business' competitive edge.
● Prove that the innovation has already worked well within the organization (in a pilot scheme) or elsewhere.
● Specify how the proposal can be implemented without too much trouble.
● Indicate that the innovation will add to the reputation of the company.
● Emphasize that the innovation will enhance the ‘employer brand’ of the company.
● Ensure that the proposal is brief, to the point and well argued.
agree with mr. nuridin on his answer
By linking their HR practices, activities and endeavors to the company's goals and show how they are not just a cost center but actually a center of excellence which makes a difference with the organization's profitability on both the short and long terms.
Thanks for the invite I leave the answer for the professionals in this area