On digital marketing concept, what is lead generation?

Lead Generation is the process of having more potential customers/clients for your business. It is a direct way to find quality new clients. In the world of digital marketing, there are numerous utilities available that help the users to get lead in business. One of the best utility is Stillbon Lead Extractor Software. It is a utility that can efficiently extract all the leads of any business and its owners along with contact details such as name, address, email address, phone no., fax no., etc. based on the searching criteria.

Email Extractor helps the users to send and track multiple emails at once by adding free add-ons for a lifetime. This perfect solution of lead generation allows the users to upload the generated data to CRM Software for business marketing.

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Lead generation is a digital marketing tactic used to create interest in your product or service and establish a pipeline for sales. With lead generation, the focus is on conversions. Lead generation involves the collection of prospective customer contact info, such as a name and email, and these prospectives can then be reached out to via email marketing, the creation of product videos, whitepapers, and much more.

Lead generation is the use of marketing techniques and actions to obtain potential customers’ contact details. Websites and digital marketing are major sources of lead generation.

The lead generation term is mainly used in B2B marketing but it also applies to BtoC activities. Lead generation is particularly important for B2B marketing because purchase cycles and decision processes are long and complex. A BtoB lead must be "worked" on for weeks or months to become a customer.

Leads are more or less qualified. A simple email address from a newsletter subscription is not qualified and not always considered as a real sales lead. On the other hand, a website visitor who completes a webform to obtain a white paper can be considered as a qualified lead.

On the Internet, webforms associated with content marketing are usually the main means to collect and qualify leads. Thus, white papers, webinars and case studies are usually used to obtain leads.

Image source : 2012 B2B Content Marketing Report (Holger Schulze and B2B Technology Marketing Community on LinkedIn).