What does retail management mean?

The market segmentation represents consumers divided into homogeneous groups in terms of the needs and desires and based on the external factors that affect them and their personal characteristics and psychological factors, and that makes them different and unequal in the needs and desires and purchase decision process

Retail Industry depends on maximum client satisfaction at minimum expenditure.From sales to cost workouts it involves all.

The correct balance between demand and supply.From generating new customers to maintaining the older ones.Therefore,Retail management starts from production to after sales services.

A way of making greater sale and satisfying customers by gaining a better understanding of the client of the products and service by a company. A retail strategy for a manufacturer might search the retail process that distributes the finished commodities created by the business to the clients to determine and satisfy what they want and require.

Retail management means managing the various processes which help the customers to procure the desired merchandise from the retail stores for their end use . It includes all the steps required to bring the customers into the store and fulfill their buying needs

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It is a job inside Sales department , this function responsible for process of retail selling , for POS (Point of Sales ), either direct or indirect , and\\or both of them , and this job is converse wholesale management,

Since retail mean selling goods by units - parts like in (Super Market , Mini Market , Shops , Branded shops, ..) by different prices depend on cost , profit margin and sector (City -countryside) , while the wholesale located in specific areas ; usually at the centers of cities with fix price less than retail and wholesalers selling goods not by parts but by amounts not less than 1,000 for on shot . 

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Retail management is a process for promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of 'goods and services' produced by a company. 

The aim of any retail manager is to maximise profits while minimising costs. Retail managers ensure promotions are run accurately and to the company's standards. They make sure that staff are all working towards the target for the day and that excellent customer care standards are met at all times