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Marketing is basically an awareness created by the marketing technique. Marketing guides Consumer about the products and its features .... mostly of consumes are confused about their needs and where they can get it .Marketing guide them and off course, motivate those consumer who are not user of the product ,to use it , so I believe in both ways marketing play a vital role .
Marketing is a little bit of both. Well, it's a lot of both! You need to be able to tend to the needs of your customers while simultaneously being able to create the need for what you are marketing to new customers. It is a continuous circle that needs to be maintained.
The creative in marketing is creating needs as you will make something different than others
Consumer expectations and needs is to be considered before manufacturing. Once product / Service came to market, some product or service improvement to be done to sustain the market.
Amjed Mehboob I agree the answer
It's a bit of both. there was a time when marketers focused only about responding to the customer needs, but these days it's equally important to create need as well. some times customer has to be 'reminded' about their need of something. simply put, marketing is now about creating a 'want' in a customer which is as potent as a need...the 'want' may or may not be a need, but the marketer should create such a holistic perception in the mind of the customer that he would feel he 'really need' that product irrespective of his actual need.
Marketing is just creating a stimuli by judging consumer behavior through thr needs and wants.
Marketing is about "Creation" & "Retention". Marketing creates a Sustainable & Inclusive growth and thus both the attributes are a part of Marketing.
