What is the marketing strategy which focuses on 'common characteristics' of needs of consumers called?

The correct answer is 1. mass marketing.

 A mass market can be defined as a term used for the largest group of consumers for a specified products. A mass market is broad in nature and is not categorized by demographics. Mass market is the extreme opposite of niche markets.

The marketing strategy which focuses on 'common characteristics' of needs of consumers called as mass marketing.

Mass marketing is  the production and distribution of a product intended to be sold to a relatively high proportion of the population.

I think the most correct answer is Mass Marketing

thanks for invition ,,,,,,,,,,

i agree with experts answers

My option is 1st option ;)

Thanks

I will choose number (1)

Thanks for the invitation. I agree with your answer "Mass Marketing". 

Answer is 1. mass marketing.....................

Thank you for your kind invitation and I agree with the answer, Mr. Shahul

Option 1) is answer <<<<<<<<<<<<<<<<<<<<<<<<<<<<<,