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In this competitive day and age we need to be more efficient and productive in every possible way.
Hence we should follow a few guidelines such as:-
Create innovative products - Think out of the Box
Mind your cash-flow / Balance your costs
Credit check new customers
Focus on retaining customers
Provide outstanding customer service / Go the extra Mile
Increase your marketing
Concentrate on what will sell
Train your staff - to be more efficient, productive and time management
Streamline your operation
Get online - to get more clients and exposure
COMPETITIVE ANALYSIS:
Compare your product(s), with competition on the following parameters:
Essentially, these are the 4Ps, add to it "Service" & give best value for money to customer
Check your right and left frequently, check back occasionally; but always look forward, as if you are driving an F1 car.
If you shape your strategy dependant to the competition level you will never beat them. You have to think ahaed of the time. Look beyond, think big.
Keeping Cost in Control / Cost Cut down
Consistency in Quality Perception
Differentiation
Customisation
Customer Loyality
competitive strategy are applyed for the compettive survival
aggressive marketing
example: You are coming out of arrival lounge and see the advertisement Wellcome to Dubai with a background of Taj Mahal Agra India)
Adjust according to the market trends, don't be left behind. Innovate your product and services to attract more customers.
out smart the rivals in accordance with the changing consumer demands
Cost cutting as much as possible (without becoming "cheap") and develop a very close relationship with customers
Considering Arab / GCC countries a 0.5-1% nich market, I would see Porter's cost focus strategy would give you the best expenditure in the market, once you establish the right base you slowly shift to skimming.
