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Hi Ahmed,
My view for your question is
1. we need to understand the technicals of the line of business and the products in question proposed.
2.dynamics of the trade.
3.compititors and trends
4.financial implications .
5.Capital and backup funding.
6.ROI
7. rotation cycle.
8.Location of Trade.[if retail]
9.marketing stratergy.
10.branding.
Thank you.
rahil.