Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

A good example of a company that uses direct sales strategy would be: Select one:

a. Hindustan Leverb. LG Refrigeratorc. Boeingd. Nike

user-image
Question added by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG
Date Posted: 2016/04/25
Ghada Eweda
by Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

The answer is already given by the experts .Thanks

Nadeem Asghar
by Nadeem Asghar , Supply Chain Consultant/Trainer , Independent Practitioner

Sorry for not responding to this.

Answer is the Option d)  Nike

Boeing______________Answer

Mohd Arifuddin
by Mohd Arifuddin , Lead Consultant , Binzagr CO

Sales strategies differ from sales tactics in that strategies are broad-based “what to do” methods, while tactics are more targeted “how to do it” efforts. Strategies for selling include reviewing your target audience, setting pricing and determining distribution methods. Once you choose your strategies, your sales department can recommend tactics for achieving your goals.

Pricing

How you price your product or service greatly affects your sales. For example, you might adopt a strategy of setting your prices at the high end of the market to create demand and sales through perceived value. Some consumers believe higher-priced goods must be higher quality. You could sell at the low end of the market to attract bargain-conscious consumers, take market share from your competitors and maintain your market share by making it too difficult for new businesses to enter.

Volume

One strategy for sales revolves around creating enough volume to generate your desired profit. You have two methods for doing this. Lowering prices reduces your profit margins but increases your sale volumes. Raising prices can reduce your sales volume but give you a higher profit margin per unit. If you can accurately project the effect of different price points on sales volume, you can develop the optimal strategy for creating profits.

Using Middlemen

If your expertise is in making and marketing something, but not in selling it, you can use a sales strategy that employs wholesalers, retailers, manufacturer reps and agents to sell your product for you. Depending on the commissions or discounts you need to offer these people, you’ll need to set different pricing levels to create your profit margins.

Direct Selling

If you sell directly to consumers, using a retail store, website, direct mail or ads that include a toll-free number, you cut out the middleman and his costs. This is called direct selling, and it increases your costs in other areas, such as advertising, order-taking and fulfillment. A good example is Boeing

Consultative Selling

One way to sell products or services is to become somewhat of a marketing partner to a potential client. This involves learning about the customer’s business, its target customers, competitors and marketplace situation so you can demonstrate how your product or service fits in with his goals and brand strategies. The emphasis with this type of sales strategy is to convince potential customers that they have a problem or opportunity and that your product or service solves their problem or helps them take advantage of their opportunity.

Prabin Rai
by Prabin Rai , inventory officer , bijaya motor

I am sure right one is c. Boeing.

ghazi Almahadeen
by ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks for the invite ............................ c. Boeing

Ramzi SAMRI
by Ramzi SAMRI , Industrial engineer , Institut für Betriebliche Bildungsforschung Berlin (IBBF)

Thank you very much for your invitation, boeing is the good example that uses this strategie.

MADAN MOHAN GAJULA
by MADAN MOHAN GAJULA , Material Coordinator , Sadara Chemical Company

C. Boeing ======================= is the right answer

Sathish Prabhu.V
by Sathish Prabhu.V , Manager - Operations & Process Improvement , Revolution Valves

From the given option, boeing uses the direct sales method whereas others are through dealers and retailers

Saiyid Maududi-Oracle Applications Consultant
by Saiyid Maududi-Oracle Applications Consultant , Entrerprise Architect , US Technomatrix, Inc

Hello Team,

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling.[1] Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.[2] A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.

Regards,

 

Saiyid

More Questions Like This