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a. Hindustan Leverb. LG Refrigeratorc. Boeingd. Nike
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Sales strategies differ from sales tactics in that strategies are broad-based “what to do” methods, while tactics are more targeted “how to do it” efforts. Strategies for selling include reviewing your target audience, setting pricing and determining distribution methods. Once you choose your strategies, your sales department can recommend tactics for achieving your goals.
Pricing
How you price your product or service greatly affects your sales. For example, you might adopt a strategy of setting your prices at the high end of the market to create demand and sales through perceived value. Some consumers believe higher-priced goods must be higher quality. You could sell at the low end of the market to attract bargain-conscious consumers, take market share from your competitors and maintain your market share by making it too difficult for new businesses to enter.
Volume
One strategy for sales revolves around creating enough volume to generate your desired profit. You have two methods for doing this. Lowering prices reduces your profit margins but increases your sale volumes. Raising prices can reduce your sales volume but give you a higher profit margin per unit. If you can accurately project the effect of different price points on sales volume, you can develop the optimal strategy for creating profits.
Using Middlemen
If your expertise is in making and marketing something, but not in selling it, you can use a sales strategy that employs wholesalers, retailers, manufacturer reps and agents to sell your product for you. Depending on the commissions or discounts you need to offer these people, you’ll need to set different pricing levels to create your profit margins.
Direct Selling
If you sell directly to consumers, using a retail store, website, direct mail or ads that include a toll-free number, you cut out the middleman and his costs. This is called direct selling, and it increases your costs in other areas, such as advertising, order-taking and fulfillment. A good example is Boeing
Consultative Selling
One way to sell products or services is to become somewhat of a marketing partner to a potential client. This involves learning about the customer’s business, its target customers, competitors and marketplace situation so you can demonstrate how your product or service fits in with his goals and brand strategies. The emphasis with this type of sales strategy is to convince potential customers that they have a problem or opportunity and that your product or service solves their problem or helps them take advantage of their opportunity.
I am sure right one is c. Boeing.
Thanks for the invite ............................ c. Boeing
Thank you very much for your invitation, boeing is the good example that uses this strategie.
C. Boeing ======================= is the right answer
From the given option, boeing uses the direct sales method whereas others are through dealers and retailers
Hello Team,
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling.[1] Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.[2] A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.
Regards,
Saiyid