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The main factors are:
- The psychological price or price acceptability,
- The cost of returns
- Elasticity of demand
- Competition
- The public intervention
- Commercial considerations
- The image strategy
By adopting a strategy of both:
- The strategy of market penetration: low prices: the conquest of the market (ie, lower unit costs of prodution)
Condition: the request must be price sensitive for consumer products.
- The strategy of ecramage of market: the high prices: significant profit,
Condition: inelasticity of demand / prices, have a technological lead for luxury goods, enough buyers at this price.
Extent of new product finish attractions and creative marketing Awareness by Advertistment, promotions, targeted audience packaging acceptability and convictions for a first time trier and competative affordability to the existing.
Thanks
Totally agree with the answer given by Mr. Najeb
............Agree with MR NADGIB
agree with mr. Nadjib RABAHI