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Do statistics help a marketing manager improve his or her decision making?

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Question added by sumaiya suha
Date Posted: 2016/04/27
Aarif Mohammad Khan
by Aarif Mohammad Khan , Assistant Professor , Prince Sattam Bin Abdulaziz University

Yes, if 

-they applied the correct tools as well as the applicator have a proper knowledge of that tools

 

 

 

 

Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Yes, if

- they are the right statistics

- and they are properly analysed

- and the analysis is understood

Her, Marketing Manager Improve Decision.

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