As a manager, what should be your priority, improve commercial profitability, economic or financial profitability? Why ?

The survey of 100 financial services firms reported that the overall level of business remained “above normal”, despite the fact that the level of business with overseas customers fell below normal to the greatest extent for three years.

The quarterly survey also found that optimism within financial services rose only slightly, following more robust increases in the first half of 2015. Strong competition is bearing down on incomes, though tight cost control is helping to support growth in profitability.

Looking ahead, weaker growth in business volumes, flat income and rising costs are expected cause growth in profits to ease in the run up to March.

Meanwhile, employment prospects remain mixed, with banks reporting falling employment, compared with solid growth in headcount in the insurance and building society sectors. Overall, expenditure on training rose strongly in the three months to December.

Rain Newton-Smith, CBI Director for Economics, said: 

“Despite strong growth in profitability driven by easing cost pressures and increasing business volumes, the financial services industry is alive to downside risks from developments overseas. The global economic outlook remains uncertain while China rebalances, which is having knock-on effects on emerging markets, amidst continued unrest in the Middle East.

“While investment intentions remain robust in IT, and marketing spend is set to expand as firms seek new customers, elsewhere companies are curtailing their capital spending due to poor returns.

“There is a great deal of uncertainty within the financial services industry over the impact of Fintech. Firms in most sectors are looking to upgrade their own platforms over the next five years rather than acquire Fintech firms. However, partnerships with Fintech firms are seen as a high priority by companies in some sectors, particularly finance houses, insurance brokers and investment managers.”

Kevin Burrowes, UK financial services leader at PwC, said:

"We see the emerging trend of firms making more investment in new products. Another positive is that IT investment is moving from regulatory spend to front line systems to help overcome the rise of new competition.

“Also, it’s clear that optimism is muted across the whole sector and each sub-sector has its own challenges. Ongoing low interest rates, cost of floods claims, the continuing slump in oil prices and the domino effect of stock market volatility are responsible for the increased pessimism compared to this time last year. 

“Cost reduction therefore remains a major focus but we see the issue of firms developing new products and making IT investments to fight off the rise of new competition as a new emerging trend. 

“Against this backdrop, the growing spectre of cyber-crime looms large and the threat of major attacks continues to stalk the entire financial services industry. 

“This is borne out by recent research which found that UK bankers and market watchers now put fears about cyber-crime at the top of a list of 24 possible risks to banks, eclipsing doubts about heavy-handed regulation for the first time.”

Key findings:

• 45% of financial services firms said that business volumes were up, while 22% said they were down, giving a balance of +23%, an improvement on last quarter’s balance of +4%
• Looking ahead, 30% of firms expect business volumes to increase, while 20% said they will fall, giving a balance of +11%, the lowest since September 2011 (+5%)
• 14% of financial services firms said they felt more optimistic about the overall business situation compared with three months ago, while 8% said they felt less optimistic, giving a balance of +6%
• 29% of respondents said that in volume terms their level of business was above normal and 18% said it was below normal, leaving a balance of +11%.
• 8% of respondents said that in volume terms their level of business with overseas customers was above normal and 22% said it was below normal, leaving a balance of -14%.

Incomes, costs, profits:

• Overall, 49% of firms reporting that profits had increased and 7% saying they fell, giving a rounded balance of +42%, suggesting that profitability grew at a faster pace compared with the previous quarter (+30%)
• Income from fees, commissions and premiums was stable (balance of 0%), having fallen during the previous quarter (-20%), with little growth expected in the quarter ahead (+4%)
• Income from net interest, investment and trading income was also broadly stable (-2%), the lowest balance since September 2012 (when it was -29%). Little change is expected over the next quarter (+2%).
• Overall operating costs continued to grow (+12%), but at their lowest rate since the same time last year (-8%). Cost growth is expected remain fairly moderate next quarter (+11%).

Employment:

• Training expenditure grew strongly (+37%), exceeding expectations (+24%) and robust growth is likely to continue in the next quarter (+36%).
• 26% of financial services firms said they had increased employment, while 43% said that it had decreased, giving a balance of -17%, compared with +6% last quarter

• Numbers employed are expected to fall a little further next quarter, but at a slower pace (-6%).

• Based on the latest data from ONS, employment across the financial services sector is forecast to stand at 1.146m by the end of Q12016. This would still be 4,000 higher than in the same period last year, and 43,000 above the 16-year low reached in Q32013. However, it would remain 62,000 below the peak at the end of 2008, before the onset of the financial crisis, suggesting much of the lost ground has yet to be recovered.

The next 12 months:

In the year ahead, financial services firms expect to scale back non-IT capital spending, though investment in Information Technology and marketing spending is set to rise:

• IT (+54%)
• Marketing (+10%)
• Vehicles, plant & machinery (-11%)
• Land and buildings (-30%)

The main reasons for authorising investment are cited as:

• Reaching new customers (cited by 63% of respondents)

• Increasing efficiency/speed (61%)
• Expanding capacity (%54)
• Statutory legislation & regulation (52%)

Providing new services (52%)

• For replacement (52%)

The main factors likely to limit capital authorisations are cited as:

• Inadequate net return (cited by 59% of respondents)
• Uncertainty about demand or business prospects (43%)
• Shortage of finance (28%)
• Shortage of labour including managerial & supervisor staff (25%)

The main factors likely to constrain business over the next year are:

• Level of demand (cited by 65% of respondents)
• Competition (55%)
  • 62% of firms see competition coming from new entrants – only slightly down on last quarter’s record survey high (64%).

I would go with Financial profitability just for the one simple reason, it ensures cash flow. Cash flow focuses on how much money on hand and how it will change in near future. For example, your current cash balance is $1500, but if you are expecting payment for invoicing bills worth $3000 and you know $1600 bill is coming up. Managing cash on hand is vital to ensure all bills are paid on time. Also We have seen few business closed because of running out of cash even though profits on paper.