How could Business Administration - Marketing programme help the graduated students in their career prospects?

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers.

Studying marketing help students for building on marketing theories and concepts, and the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning.

 In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships.

agree with ur answer ms. ghada

Marketing is one of the most popular graduate careers, making entry extremely competitive, but there are many paths you can take with your marketing degree. Wide knowledge about markets and global companies. Can make wide business networks with various global companies which would help us to get entry major multinational organizations.  

He/she would be highly oriented to prepare business plan, feasibility study, marketing corporate strategies, financial plan, yearly budget forecast, project management and many more.  

Work experience

The nature of the marketing sector is such that the skills and contacts you build up outside your studies can give you a real advantage.

Organising society or department events, writing newsletters, managing budgets and standing on committees all show the good communication and project management skills you'll need for any marketing role. Similarly, showing how you developed organisation and time-management skills through combining studies, social life and part-time work will help your application.

If your course involves a work placement or internship, use it to make contacts in marketing departments. Showing initiative at this stage could really pay off in the future.

Your interests can also offer a way into a marketing career; if you're passionate about sport, the environment or music, for example.

To continue to build on your subject knowledge outside academia, consider marketing or publicity roles in specialist organisations. For instance, charities, sports or arts organisations may value your drive and commitment even if you don't have marketing experience.

Search for placements and find out more about work experience and internships.

Typical employers

Specialist marketing, advertising and PR agencies are not the only major employers of marketing graduates.

Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors - private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.

Find information on employers in marketing, advertising and PR and other job sectors.

Skills for your CV

As well an ability to anticipate customer demand, identify target markets and communicate effectively with them, a marketing degree will also provide you with an essential range of transferable business skills, including:

• the ability to express yourself clearly, both verbally and in writing;
• advance planning and strategic thinking;
• research, analysis and presentation skills;
• using your own initiative and thinking creatively;
• the ability to work independently as well as part of a team.

Further study

Postgraduate courses in marketing tend to fall under the remit of business schools and will usually focus on a more theoretical understanding of marketing, such as customer psychology or branding. Although these types of qualifications can be helpful for graduates in non-business subjects, they are not essential.

Also worth considering are management degree courses that include marketing as part of a wider curriculum.

The Chartered Institute of Marketing (CIM) lends its name to a range of well-regarded vocational certificates and diplomas in marketing, all of which are mapped to government occupational standards.

For more information on further study and to find a course that interests you, see Masters degrees and search postgraduate courses.

Thanks for Inviting me .... 

Marketing  grooms  the skill of  an individuals to look and organize his/her  abilities and  focus his / her  weak areas to improve , ultimately   marketing  polish the skills and abilities of every individual who is following his professional degree in business

I agree with M's Ghada answers, thanks for the invitation. 

Thanks for the invitation. I agree with Ms. Ghada's answer. 

A business and management studies degree / marketing prepares you for a career in business, which may stretch across any sector or industry. Your career options are therefore varied. Decide on the area you want to work in and try to get relevant work experience.

This could be gained while at university through extracurricular activities such as club membership or taking a role on a society that will develop your team-building, business or finance skills. You could also try to get a part-time job or work placement in an area related to your chosen career. Something that provides commercial skills or gives you knowledge in business functions and how organisations operate will be helpful.

Industries as diverse as chemicals, utilities, fashion, health, grocery and construction all require functional managers with a clear understanding of systems, efficiency and operational issues. Opportunities exist in management and analysis roles with employers in the private, public and voluntary sectors.

Graduate training schemes offered by large employers frequently focus on commercial roles. Many give experience in several departments but others encourage specialisation from the outset. Search for graduate recruitment schemes.

Find information on employers in business, consulting and management, accountancy, banking and finance, recruitment and HR and other job sectors.

Thanks for your invitation, Agree with your answer.

the answers given by Ms Ghada shows a very wide variety of reasons, which I agree.

and could an BMA help the student In their career prospects... .

YES only if the student fulfills over time job roles with the essentials of the MBA study, and their is a need for or lack in the company of this specific knowledge, and student shows commitment and passion to share and implement the knowledge he gained during his mba 

 Thank you very much Ms. Ghada for your sharing herewith.