Which types of companies are employing International Marketing Division?

In global atmosphere, rapid technological advances mean that geographical and cultural communication barriers are disappearing, and even smaller businesses without a physical presence in other countries can market and sell their products internationally. This means that almost anyone with the desire can market internationally, but will do so with varying levels of success, depending on the thought and research that is put into the international marketing strategy.

Companies selling goods that have customs restrictions, like food and live plants, must contend with a more rigorous regulatory process before marketing their products internationally. While they may have a more difficult time setting up their international export business, they also have the opportunity to expose other countries to native products they couldn’t access otherwise.

Other types of companies that often perform well internationally include those involved in export, joint ventures, and direct investment.

Exporting is the practice of shipping goods directly to a foreign country. Prominent companies that do an excellent job of marketing their foreign exports to the United States include Fanta soft drinks, Honda, and retail giant H&M. In fact, H&M paid $3.5 million for a 30-second commercial during the 2012 Super Bowl, a marketing bonanza that has long been dominated by American brands.

Joint venture companies refer to the combined efforts of two or more businesses to their mutual benefit. One of the most famous international joint venture success stories is Sony-Ericsson, a partnership between a Japanese electronics company and a Swedish telecommunications company. Their international marketing strategy, comprised of bright colors and modern shapes, has helped make the joint venture known the world over. 

A direct investment company places a fixed asset in a foreign country with the aim of manufacturing a product, or part of a product, abroad. Dell computers, for example, is an American company with factories in many other countries that assemble personal computers from parts made all around the world. Dell then markets their computers with an exceptional emphasis on customer needs and customization – unlike other companies that sell pre-manufactured products; Dell computers are custom-assembled after customers place their orders.

There are many international corporations which already employed and had inspired  a successful international marketing Division strategy and expand their business' reach globally. Check out these examples from successful companies admired for Brilliant International Marketing strategy:

1) Red Bull

Austrian company Red Bull does such a great job with global marketing that many Americans assume it’s a local brand.  One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. 

2) Domino's Pizza

Domino's has prioritized menu innovation as a means of increasing international interest and awareness.  In Asia, it’s seafood and fish. It’s curry in India. But half the toppings are standard offerings around the world.”

3) Nike

Nike has been able to evolve its global presence through the careful selection of international sponsorships such as its previous long-standing relationship with Manchester United.  Nike's partnerships have certainly helped the brand capture the attention of a global audience.  Nike's NikeID co-creation platform serves as another strategy that the company is using to appeal to international markets.

4) McDonald's

We all know McDonald's is a successful global brand, so unlike its menu, I'll keep it light. While keeping its overarching branding consistent, McDonald's practices 'glocal' marketing efforts. No, that's not a typo. McDonald's brings a local flavor, literally, to different countries with region-specific menu items. In 2003, McDonald's introduced the McArabia, a flatbread sandwich, to its restaurants in the Middle East.

McDonald's has also introduced macaroons to its French menu:

5) H&M

 One of the H&M secrets fueling its global expansion strategy is optimizing its online experience.

With an online shop available in 21 markets, including the U.S., H&M is doing everything in its power to create an easy-to-navigate, mobile-friendly online shopping experience.

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The corporate sector operating globally are the best organizations to have international marketing division.

Usually the corporate sector handle global marketing at platform level and hire professionals to have strategy. 

Locally they simply implement marketing plan through a local partner or remote management.