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see what he is interested in and approach him from this point
you need to choose the right customers for example a man will not be interested in a perfume product as much as a lady :)
So keep in your mind that "When creative people choose the wrong kind of customers, they are faced with 'selling cheap or selling out'"
If you choose the right customers and still not selling you have to change your selling strategy and be creative
They key is to be creative with the right costumers
It is a situation where we have not done research about the customer and his requirement.We need to do focused selling i.e right product to right customer and in right market.However in certain situations where you are hard preseed to sell your product to unknown customer and his unknown needs you have to do probing with open ended questions with the customer in order to understand his needs and accordingly you can provide him options with products and services from your company and help to close down on requirement which is immediate and may be help ful to him and his company and in linw with his requirement you can make presentation about your product.,
Revise the approach, it might not be showing the need that your product stisfies clearly; it might also be long, boring or inappropriate, or maybe you are contacting the wrong prospect who doesn't fall in your targeted segment.
Take his contact so you can follow with him later.
I will still approach him in a nice way, maybe his not interested for his self , but if i will suggest for his relatives or friends as a gift i still have a chance. The important is i didn't ignore him and still treat him a customer, maybe he won't buy now but tomorrow. At the same time i'm doing marketing about my product . :)
It does not have to be as hard as everyone i saying here. Simply aproach the person, socialize with them in a genuine way and genuinely try to HELP them. Do not try to sel something, try to first build trust by investing time and attention into your customer. A customer that trusts you will actually want you to show him your merchandise as opposed to you rushing with sonic speed at him and throwing at him all your products.