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How can we develop a strategy that can drive member engagement?

Particularly in the following departments

1. Marketing and Sales

2. Business Development

3. Business Administration

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Question added by Hisham Hashim , Business Development Manager , RAS SERVICES P.L.C
Date Posted: 2016/05/02
Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

It required a detailed study on type of business, location, market research, market segmentation concept and so on, it is not easy to make on simple note here to have a market/ people  driven successful strategies in practical businesses. 

Nuridin Islam Diab
by Nuridin Islam Diab , Training Manager , Bbusinesss LLE

1. Through integrating social media channels to your marketing campaigns. Also getting the constant feedback from your clients will make them engaged in the sales process. 

2. Business development relates to sales so my point 1 suggestion applies

3. Business administration - If you're referring to operations team, then internal engagement through feedback is the way to achieve this. 

Ghada Eweda
by Ghada Eweda , Medical sales hospital representative , Pfizer pharmaceutical Plc.

Sales and marketing teams can only achieve and surpass goals with strong employee engagement. While the ends once always justified the means, they don't anymore. Companies can no longer survive and strive with the one-hit wonders. We need individuals and teams that embrace the here and now as well as the later.

Organizations are embracing the concept that in order to achieve bottom line numbers, their dollars spent on glitzy marketing campaigns are better spent ensuring they have an engaged workforce committed to delivering on the company’s brand promise. The result: a countless number of well-funded software companies are flooding the market with the latest and greatest Web interfaces to enabling leaders to evaluate, track and improve employee engagement scores.

Here are some tips on how to ensure maximum ROI for your employee engagement strategy:

1. Create a 12-month communication plan taking it from initial launch through to the initiative’s one-year anniversary

2. Approach your external and internal marketing strategy holistically so you know what other communications are being planned throughout the year. This will allow you to time your messaging for maximum impact.

3. Identify your audiences so that you can tailor your message platform. You may need to provide different messaging to your leaders that you do to the general employee population.

4. Leverage your communication vehicles. Don’t rely solely on one method of communications such as e-mail. You will likely have limited opportunity to use senior leaders as spokespeople, make sure you use these individuals and there time strategically.

5. Think outside of the box. Look for cross promotional opportunities. For example, if your company has a wellness program that has its own communication strategy, see if there is an opportunity to promote “The Well-Engaged Workforce.” Inter-department collaboration will enable you to stretch your marketing dollars and piggyback on other initiatives allowing you to not only share their marketing dollars, but also their marketing limelight.

Ahmed Mohamed Ayesh Sarkhi
by Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

simply u should be put one goal the big goal and internal that dived to sub goal as per every dept. to get to ur final one

 

Irshad Noorain Naik
by Irshad Noorain Naik , Sales Specialist , Octaware Gulf

lure immediate bosses of depatrment with group offer. they can bring whole team and motivate team for engage in any activity.

WE DEVELOP A STRATEGY WITH THE DEPARTEMENT OF MAREKETING AND SALES

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