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Thanks for the question, Using an Italian approach of marketing and sale, it clearly stipulates that if demand becomes inelastic then create factors that can make it elastic.
Therefore this is when you are supposed to use marketing gimmicks by convincing the client, of the advantages of the product for-example pricing could be a determinant in this case and as well using a related trick of comparing it to its other product like that serves the same purpose hence changing his her mind.