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please consider that its target population is whole population and you can not divide it to smaller segments. cost is very important.
please suggest your idea in order.
Hello,
In my opinion, if you can't segment among the given population, you can distinguish the product to be informed(or advertised about) from other available products in such a way that it is noticeable.
For Example: In Facebook we see those lists popping up frequently " top 5 apps you must have for better productivity" or "Things you must do before thinking about buying a branded product:" These type of tagline always catches the users eye and they become interested.
So let us say the product you think about informing the local population has some features huh can give it a unique and suspenseful punchline such that the viewer is intrigued by it, It is possible to market it online.
I think this may be a viable option.
It is is almost impossible, that the whole population is your target audience, i just can't thing of any examples. Even if we take the state law, it is applicable to the whole population but their website cannot target the whole population, there are so many limitations. That is why when there are new laws or amendments it is not only published in their website, but in news papers, radios and TV channels.
Generally All people may need your services (info on your web) at some time, but All people may not need your service all the time, however some people will need your service all the time.
In my opinion you may have to rethink your target audience and when they will need to visit your website.
The use of content marketing approach, give audience what they like to see or read and you'll draw traffic to your site, hope that helps.
Thanks
Fully agree with the answer given by colleague Tirthankar
