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Recruitment refers to a larger context...has both tangible & intengible aspects.
It refers to marketing / branding a company in the talent pool, so as to attract the best to your company. Also the performance, values, culture and business vertical will imapct the company image amogst the job seekers.
the next is selection process, which is automatically initiated, once a vacamcy ( replacement / new) is created. The process varies from company to company & technology culture.
The recruitment cycle also plans the succession / lateral & vertical switch of employees for exposure.
The recruitment cycles predicts the time time required to bring a person on board, attrition & superanuation.