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Why do we use market research?

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Question added by Hassan Mohamed Mustafa Hassan , Senior Management Consultant , Khalid Manaja Al Mitairy Corporation
Date Posted: 2016/05/10
Ahlaam Awadh
by Ahlaam Awadh , Health and wellness officer , Sharjah co operative society

Research is important to know the consumer needs and wants, make you have a larger and specific scope on which area is needed and needs to be amended for better sales & services. 

Ahmed AL Hashmi
by Ahmed AL Hashmi , Procurement and Contracts Executive reporting to H.E. , Royal Court Affairs

In a nut shell Market research can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market

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