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agree with Ghada Eweda answer.
I agree with MADAM : GHADA..
I agree with nisreen essam answers, thanks for the invitation
Agree with Mrs. Ghada's Answer.
thanks for invitation
i. Sales promotion cannot built brand loyalty or enhance brand image: There are disputes over the fact whether sales promotions have negative effect on brand equity and brand evaluation. The classic research done by Dobson, Tybout and Sternal (1978) argued that use of promotion decrease the brand evaluation. This was supported by self-perception theory – psychological model of response to sales promotion suggested by Sawyer and Dickson (1984).
However the further research on this issue (Neslin and Showmaker 1989; Scott Davis, J. Inman, L. McAllister 1992) shows the absence of the negative effect on the brand evaluations. It is actually suggested that with low involvement product category promotions might actually have positive influence on brand evaluation Scott Davis, J. Inman, L. McAllister 1992).
ii. Sales promotion cannot reverse a declining sales trend: According to research done probability of repurchase after purchasing on deal will vary according to the type of sales promotion and the cues that these promotion sent (Sawyer and Dickson 1984).
iii. Sales promotion cannot change basic consumer non-acceptance of the product
iv. Sales promotion cannot compensate for inadequate levels of consumer advertising.
v. Sales promotion cannot overcome product problems in pricing, packaging, quality or performance.
At the Trade end:
i. Sales promotion cannot compensate for a poorly trained sales force.
ii. Sales promotion cannot overcome poor product distribution.
iii. Sales promotion cannot compensate for a lack of consumer advertising.
Some other disadvantages of sales promotions are as follows:
i. Can cause problems with marketing intermediaries regarding issues like payment
ii. Malredemption of coupons by retailers, even when the consumer has not purchased the promoted product, can jeopardise the main objective
iii. Generally only short term in their effects
iv. Price discounting can have an adverse effect on the image of the brand and can have negative implications on brand preferences. It also reduces the consumer reference price, which may hamper long-term profitability of the firm
v. It is difficult to decide whether the price discount should be offered in percentage (of real price) terms or in absolute rupees terms. Under such circumstances, it becomes critical to understand how consumers evaluate promotions at different promotional benefit levels
vi. Short-term sales peak caused by sales promotions may be followed by a trough as the consumers go on using the stocks, over-purchased during the offer period
vii. Customers expect promotions all the time
viii. Moderately high probability of return of unsold stock from retailers and distributors at the end of promotion
ix. Ineffective promotion may cause the extra stock to stay too long on the shelves, so that they could be in poor condition at the time of purchase, leading to consumer dissatisfaction
x. Bring about a competitive response leading to more promotional activity
xi. Wholesalers and retailers do not always deliver their promises when given incentives such as extra discounts
xii. Difficulty in exciting consumers with clichéd promotional offers