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It will depend on the type of Business & its Range.
Being Said If individual person individual territories is much better considering that it can be easily tracked the sales in each area vs total market capacity and can be discussed with the person in charge of that territory. If all the sales persons work for all territory may become messy.
. Eventhough there will be tough time tough time for sales person territory with not much market potential . Company can Easily track the sales data & rectify things accordingly.
Individual Sales person with common back office is better .
If all team working for all area; then its better split the clients between sales person like 1 or 2 sales person meeting the specific list of clients.