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Enlist a few best marketing strategies that you have come across for New Product Launches (NPIs)?

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Question added by Sowmya Shetty , Marcom & Events specialist , Fluke Corporation (Danaher Group)
Date Posted: 2016/05/24
Tameem ALZOABI
by Tameem ALZOABI , Managing Director , IRP

Your marketing strategy should have the below:

  1. 1-     Market research. /who is the end customer? Why they need it?
  2. 2-     Check competition. /What is the different between your products and the competition product?
  3. 3-     Choose a marketing way /Online promotions, radio or TV advert, email…etc.
  4. 4-     Launch Time. / When such a product needed to be in the market? Timming so critical
  5. 5-     Train, educate your employee. / How to be effectively present the product

If you need more examples. I did like a presentation published in slideshare.net, it was great help during my MBA.. HERE

Hope that it will be useful to you...

Regards

Tameem ALZOABI

 

 

sameer abdul wahab alfaddagh
by sameer abdul wahab alfaddagh , عضو هيئة تدريس , جامعة دلمون

The company said the same activities carried out by its rivals but the best way or to have different strong points it apart from its competitors

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