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What according to you is important, brand awareness or brand retention?

Brand Architecture Brand Innovation Business Development Branding Marketing and brand Management
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Question added by D Aditya Prasad Jena , Managing Consultant , ERM India Pvt. Ltd.
Date Posted: 2016/05/24
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Migara A. Wijeratne
by Migara A. Wijeratne , Gen. Designer , ASAK Group

Brand awarenes is the most important.. 

Mohanadasan Menon
by Mohanadasan Menon , Agency Partner (Recruitment and Development) , Kotak Mahindra Life

Maintaining brand awareness is fundamental to growing your business especially when you want to have repeat customers buying your products or services. A reduced brand awareness will reduce growth where customer retention is a key strategy

Doris Carreon
by Doris Carreon , Senior Retail Operations Manager , RSH Middle East LLC

brand retention because this  is  where growth  and  business  opportunities are  realized

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