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There are literally hundreds of combinations of elements that can be used in each direct mail piece. Testing the most effective approach that will produce the highest response rate will take months to complete and potentially cost many hundreds of thousands of dollars. What method would help reduce the time, dollars, and the actual number of tests that would be required to ascertain the best direct mail combination of elements?
a. Six Sigma
b. Design of Experiments
c. Deming’s points
d. The Juran Trilogy
situation given calls for analysing more than 1 solution to find out the best possible solution, hence from the given option, Design of Experiments is the right answer.
in my opinion option B is correct, because it provides stastical framework for systematically changing all of the important factors.
thanks for invition ,,,,,,,,,, my choice is option B
Option B is teh answer,
Thanks................
Thanks for invitation....I endorse answers given by colleagues &Experts
B– Design of experiments is, by definition, the tool to use in this instance
