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Intraprenuership referes to formal or informal activities that create new systems in already established firms through innovations aimed at improving a company's competitive position & financial performance. It also involves the birth of new business with, within & outside an organisatiin or existin frim. Why organisations should get involved in Intraprenuership?
Threats to business from technologic innovations with potential to disrupt existing markets.
Changes in external environment of businesses.
Growth & diversification of business due to mature markets.
Need to retain talent & to satisfy the ambitions of key employees thus saving creativr takents.
Need to combat cyclical demands of mainstream activities.
Need to develop new technological or market competencies.
Sheer profut motive.
Need to divest non-core activities.
its very essential for promotion product and service randomly
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