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Creativity is the ability to integrate knowledge of discontinuous élèments in new and innovative ways to create combinations. The creator person must establish a new scheme of ends and means and acquire a complete view of the elements that make up its creation.
Creativity method requires intense concentration periods on all components of the problem. These periods shall be interrupted by longer periods during which the problem receives more diffuse attention and again, after a period of intense concentration, and so on. This is one reason why business development processes almost never can be concentrated in time or limits on resources.
In addition to mr. Nadjib's good submission, creative methods may include;
Evolution- new ideas & solutions to problems are obtained from existing ideas & solutions to problems through slight alterations & modifications.
Synthesis- two or more existing ideas or solutions that may be entirely different & seemingly unrelated are combined together to generate new idea that is substantially different from the origial ideas.
Revolution- new ideas are completely departure from the existinhmg mode of thinking, providing a completely new way of thinking that is seemingly unconnected to the conventional thinking.
Reapplication- old ideas & solutions are brought back into the current situation & used to generate new ideas or solve current problems
Changing direction- many creative breakthroughs occur when attention is shifted from one angle of a problem to another. when one creative path isn't working, creative people will always try to explore the possibilities of shifting to another solution path