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Consumer buying behavior refers to all the activities consumer get involved in before, during & after purchase of products.
TYPES
Complex buying behavior- consumers undertake complex buying behavior when they are highly involved in a purchase & percieve significant differences among brands.
Dissonance-reducing, consumers are involved in purchase of expensive, infrequent or risky purchase but see little difference among brands.
Habitual- low consumer involvment & little significance in brand differences.
Variety seeking- low consumer involvment but significant percieved brand differences, consumers do alot of brand switching.
