What kinds of customers engage with Internet Marketing?

Basically, Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. The audience for Internet marketing is not a niche group, and hasn't been for a number of years. There is no “Internet” demographic a company will try to reach with an online marketing campaign. Today, the number and variety of people who spend time online and are willing to spend money online is only growing.

With the proliferation of social media usage, the idea of message amplification is really key, I feel. If you can engage any visitor on at least some level, then worst case, you can see how well your content and messaging resonates with an audience. Commercial sales are the end goal

Thank you for the beautiful girlfriend to call and question and answer and add that the customer is the person who gives the organization the opportunity to serve him well, is the most important in all the time and everywhere person, is dependent upon the institution in the planning for the present and future, is the one who expresses their wishes and requirements, and become an important enterprise to meet him these desires and meet these demands, he is the one who gives the organization the ability to continue and achieve success, it might as well be one of the reasons for the institution out of the market. Also, customers are the main reason after God to make profits for this company and without the customers that the company can be declared bankrupt so it was all companies must satisfy its customers in every way ..

Thank you for invitation i agree with you

i agree with the experts answer.............

Internet is a platform containing vast range of Raw or Processed Information.  It provides information based on requirement(s) of user(s).  Not every customer can be engaged via Internet Marketing because a lot of people visit Website(s) only for information not for purchasing because of on going online frauds and also many old aged customers still purchase offline despite having the knowledge of Online marketing

So only those customers are engaged who have trust on Online information.  So it depends on the final report of every company which they get every month about their Website/App visit or dowload or any profit.

Thanks for the invitation My Dear Ghada. It's a good question. I fully agree with Mr. Prabhat Mishra's precious viewpoint. 

Since internet marketing cutts across many functionalities, almost everyone in the business field including consumers wants to get involved & have their share in this global business environment thus the customers may include;

Companies

Other businesses.

Firms.

Government entities.

Individuals.

Consumer markets.

Cooperatives.

Financial instutions.

Publics- insitutions interested in businesses.

Trade unions.

Thanks for  the invitation dear ghada 

we can divide the world in two and say that the european customers are more attached to Internet marketing since they are more developed than the arabs who still have the problems of ignorance (not even talking of internet use but only to write and read)

Thank you for inviting me.

when you talk about the kind of customers engage with internet marketing- you can break-up the world population into two - the haves and the have not’s.

That is those who have access to internet and those who don't have. That don't haves are large but fast shrinking.

Many may say you cannot engage illiterates on the internet. Literacy level is not an absolute determining factor for consumers who use internet. don't be misled.

my 2year kid can easily browse through youtube and pick-up the videos he wants to watch. he is only 2 years and is currently "illiterate'

Also Internet is moving from text based search to voice based search.

So you can engage any customer who has access to the internet because he/she is using the internet because they need information/ data.

what does internet marketing do ? -  Internet marketing in a way "skews" this need for information towards a brand/ company/ person etc.

Country to country the present population that has access to internet can vary largely and the devices used to access the internet may also vary largely. The legal restrictions on what you can do on the internet will vary.

Hence how you engage your customers will also vary. Eg What strategy may work in America may not work in Europe. You need to customize to your target customers’ needs.

But as a marketer you CANNOT ignore internet marketing, if you do so you will cut short your professional life.