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How and in what sense is Public Relation different from advertising?

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Question added by Shivani Sharma , Manager , none
Date Posted: 2013/09/22
Deepshri Iyer
by Deepshri Iyer , Marketing & PR Executive , Rasasi Perfumes

You always pay for the space and time for an advertisement. while editorial coverage generated through public relations is not paid for. The media will publish the story because they consider it newsworthy, not as a paid advertisement.

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