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Identifying global customer needs which can be done through international marketing research & analysing marker segments seeking to understand similarities & differences in customer groups across countries.
Satisfying global customers through adapting products & elements of the marketing mix to satisfy different customer needs across countries.
Being better than competitors through assessing,monitoring & responding to global competion by offering better value through developing superior brands, broder product range, lower prices, high quality, better performance, superior distribution than rivals.
Coordinating marketing activities & integrating marketing strategies and implementing them across countries which may involve centralisation, delegation, standardisation & local responsiveness.
Recognising the constraints of the global market which includes complex variations due to government protectionist & industrial policies, marketing infrastructual differences, financial cinstraints due to exhange rates, inflation rates, intetest rates.
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