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Mr.Emmanuel pointed it very cleary, nothing to add.
Thanks for invitation....I endorse answers given by Mr.Emmanuel Wamweta
GROWTH
Michael Porter's Model: overall cost leadership (lowest cost producer relative competitors, increase firm's profitability, affordable proces), differenciation (adding to customer percieved value, continuous innovatiojs & inventions, uniqueness) And focus strategy (segmenation, focus on segements & niches, specialisation on segments & niches).
EXPANSION
Gluek's Approach: Expansion- a firm adds to its markets & fuctions, expends to surive a volatile environment, to provide variety & assortments, sign of good performance & need to re-invest.
Thanx for the invitation, its always a pleasure contriubuting