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What is the difference in terms of strategy, between wanting to grow or expand its idea?

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Question added by Nadjib RABAHI , Freelancer , My own account
Date Posted: 2016/06/01
Mohammed  Ashraf
by Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

Mr.Emmanuel pointed it very cleary, nothing to add. 

Mohamed Helal
by Mohamed Helal , Project Manager , GROUP CONSULT INTERNATIONAL

Thanks for invitation....I endorse answers given by Mr.Emmanuel Wamweta

 

 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

GROWTH

Michael Porter's Model: overall cost leadership (lowest cost producer relative competitors, increase firm's profitability, affordable proces), differenciation (adding to customer percieved value, continuous innovatiojs & inventions, uniqueness) And focus strategy (segmenation, focus on segements & niches, specialisation on segments & niches).

EXPANSION

Gluek's Approach: Expansion- a firm adds to its markets & fuctions, expends to surive a volatile environment, to provide variety & assortments, sign of good performance & need to re-invest.

Thanx for the invitation, its always a pleasure contriubuting

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