Can you advise me of some rules for Better Marketing ?

Ensure ethical marketing practices.

Always cultivate professionalism at all times.

Stay focused.

Stay mentally, physically & geopraphicall mobile to cease an marketing & business opportunities.

Creativity & innovectiveness.

Conduct constant & consistent research & be informed.

Carryout regular consultations.

Develop & maintain SMART Objectives.

Develop an effective benchmark for performance appraisal & assessement.

Know & understand your customrs & competitors.

Recognise the possibility & existance of global environmental constraints.

Thanx for the invitation

- Clarity. Be very clear about who you are marketing to

- Targeting.  Don't waste time, effort and money marketing to people who are not interested in your offering.

- Concentration.  It normally takes many 'contacts' before somebody will enter the sales funnel.  It's much better to have one person see your message ten times than for ten people to see it once each.

- Measurement.  If you can't measure the result of your marketing, don't do it.  (This one doesn't always apply IF you are ALREADY a major brand.)

- Call to action.  What do you want people to do?  Make it really easy for them.

I think that marketing is not just about B2B email, lead generation, social media, and advertising campaigns, then I seriously doubt if we'll make it in the business world. However I think that executives and business leaders must get effective and better marketing which is the key to business success. Marketing and business are synonymous, I believe that powerful business strategies and concepts come from marketing therefore  they can be applied to any individual, product, or company.

Here are some advice for better marketing from my experience in Pharma industry:

First: You only need a focus group of one. If it's the right one. Crowd sourcing and collectivism may be popular these days, but business success is almost always the result of a simple idea by an individual or relatively small team. Pfizer Pharma executives never used focus groups. They had themselves.

Second: The power of positioning. 

In a competitive market, you either differentiate or die. Of the relatively few things you can actually control, positioning strategy comes second only to the product itself. How you position yourself, your products, your company, is perhaps the most powerful and underutilized tool for differentiating anything.

Third: Control the message. 

In a world of information and communication overload, controlling the message--what you say and how you say it--is a lost art. If you can boil complex concepts down to simple messages and stories people can connect with, that makes all the difference. Not only does every word count, but so does how and when you say it.

Fourth: The client is and has always been king. 

That doesn't mean you just do what they want. It means that you need to understand your audience, your customer base, and focus on giving them an experience with your company, its products and services, and its people, that will delight them and keep them coming back for more. In a world where just about everyone is focused on themselves, that's how you stand apart.

Fifth: You can't win without a defensible value proposition.

 If you can't articulate what you bring to the market that nobody else has or does better than you, you won't beat the competition. And that doesn't mean you can just BS. If it doesn't pass the smell test, if you can't say it with a straight face, if customers don't wholeheartedly agree that it's true, forget it.

Sixth: Pharma Brands still win. 

Generic drugs is dead. I believe it. Generic versus original drugs , original brands still wins Nothing's changed.

Seventh: Competitive markets are a zero sum game. 

It's a competitive world. It takes a lot to win. The equation that determines the success of your product, your company, even your career, has many variables. Business is all about how effectively you use and control those variables, many of which are described above. I guess there are other ways to win, but then, you're just making already tough odds a whole lot tougher.

Thank you for invitation , i agree with Mr .Duncan

If you think marketing is all about B2B email, lead generation, social media, and advertising campaigns, then I seriously doubt if you'll make it in the business world. Savvy executives and business leaders get marketing. They know it's the key to business success. Steve Jobs certainly did. Sure, he was Apple's CEO, but more than anything, he was a consummate marketer. He understood that, more than anything, his job was to come up with products that people really wanted to use--even if they didn't know it themselves. He also knew that product developers live for that sort of thing. Indeed, Bill Davidow, a legendary Silicon Valley venture capitalist and former Intel executive said, "Marketing must invent complete products and drive them to commanding positions in defensible market segments." He should know. He wrote the seminal book on high-tech marketing. David Packard, the iconic co-founder of Hewlett Packard, took an even broader view of the significance of marketing when he famously said, "Marketing is too important to be left to the marketing department." Marketing and business are synonymous. Some of the most powerful business strategies and concepts come from marketing. And they can be applied to any individual, product, or company. Here are seven from my experience in the high-tech industry. You only need a focus group of one. If it's the right one. Crowd sourcing and collectivism may be popular these days, but business success is almost always the result of a simple idea by an individual or relatively small team. Apple's executives never used focus groups. They had themselves. The power of positioning. In a competitive market, you either differentiate or die. Of the relatively few things you can actually control, positioning strategy comes second only to the product itself. How you position yourself, your products, your company, is perhaps the most powerful and underutilized tool for differentiating anything. Control the message. In a world of information and communication overload, controlling the message--what you say and how you say it--is a lost art. If you can boil complex concepts down to simple messages and stories people can connect with, that makes all the difference. Not only does every word count, but so does how and when you say it. The customer is and has always been king. That doesn't mean you just do what they want. It means that you need to understand your audience, your customer base, and focus on giving them an experience with your company, its products and services, and its people, that will delight them and keep them coming back for more. In a world where just about everyone is focused on themselves, that's how you stand apart. VIEW SLIDESHOW A Brief History of the Fired Founder MORE: 5 Signs You're an Outgoing Introvert A Lesson From Steve Jobs on Commanding Respect 5 Ways Mindfulness Can Make Your Brain Healthier Nelson Mandela's Secret to Winning 7 Behaviors That Will Make You Insanely Productive The 3 Things You Won't Hear at a Successful Startup You can't win without a defensible value proposition. If you can't articulate what you bring to the market that nobody else has or does better than you, you won't beat the competition. And that doesn't mean you can just BS. If it doesn't pass the smell test, if you can't say it with a straight face, if customers don't wholeheartedly agree that it's true, forget it. Brands still win. Bob Pittman has run everything from MTV and Nickelodeon to Century 21 and Six Flags. While he was president and COO of AOL--back when that meant something--he said this: "Coca Cola does not win the taste test. Microsoft does not have the best operating system. Brands win." Microsoft may not have the cache it did back then, but you know what he meant. Some say branding is dead. Don't believe it. Nothing's changed. Competitive markets are a zero sum game. It's a competitive world. It takes a lot to win. The equation that determines the success of your product, your company, even your career, has many variables. Business is all about how effectively you use and control those variables, many of which are described above. I guess there are other ways to win, but then, you're just making already tough odds a whole lot tougher.

To be more creative in analyzing, planning and focused on what you're doing. 

I agreed to Mr. Duncan Robertson.

Marketing and business are synonymous. Some of the most powerful business strategies and concepts come from marketing and they can be applied to any individual, product, or company.

FOLLOWING ARE SOME RULES OF GOOD MARKETING:

1) You only need a focus group of one; if it's the right one. Crowd sourcing and collectivism may be popular these days, but business success is almost always the result of a simple idea by an individual or relatively small team. Apple's executives never used focus groups. They had themselves.

2) The power of positioning. In a competitive market, you either differentiate or die. Of the relatively few things you can actually control, positioning strategy comes second only to the product itself. How you position yourself, your products, your company, is perhaps the most powerful tool for differentiating anything.

3) Control the message. In a world of information and communication overload, controlling the message--what you say and how you say it--is a lost art. If you can boil complex concepts down to simple messages and stories people can connect with, that makes all the difference. Not only does every word count, but so does how and when you say it.

4) The customer is and has always been the KING. That doesn't mean you just do what they want. It means that you need to understand your audience, your customer base, and focus on giving them an experience with your company, its products and services, and its people, that will delight them and keep them coming back for more. In a world where just about everyone is focused on themselves, that's how you stand apart.

5) You can't win without a defensible value proposition. If you can't articulate what you bring to the market that nobody else has or does better than you, you won't beat the competition. And that doesn't mean you can just BS. If it doesn't pass the smell test, if you can't say it with a straight face, if customers don't wholeheartedly agree that it's true, forget it.

6) Brands still win. Bob Pittman has run everything from MTV and Nickelodeon to Century and Six Flags. While he was president and COO of AOL--back when that meant something--he said this: "Coca Cola does not win the taste test. Microsoft does not have the best operating system. Brands win." Microsoft may not have the cache it did back then, but you know what he meant. Some say branding is dead. Don't believe it. Nothing's changed.

7) Competitive markets are a zero sum game. It's a competitive world. It takes a lot to win. The equation that determines the success of your product, your company, even your career, has many variables. Business is all about how effectively you use and control those variables, many of which are described above.

The all in one rule for better marketing is to remain CONSISTENT with every flow.

1- Deep study about market, esp, related to your line of business.

2- Implement market driven successful strategies. if required do amends for better success then do it immediately.

3- Frequent follow up of strategies and keep always one eye on your competitors

4- Affordable price with excellent customer services.

5- Seriously focus on digital marketing techniques.  

Thank you all so much for the insightful contributions and views. Here I found 10 rules for better marketing and I wonder how much would you agree on them, please advise. 

1. Know why you are using the markets. Is your objective to make money trading or to reduce cash market risk? This will help you in deciding whether you are a hedger in the market (reduce cash market risk) or if you are a speculator (make money trading).
2. Always trade with the trend. Bucking the trend can be like standing in front of a freight train or trying to swim upstream. Someone once told me that trading against a prevailing market trend is like trying to catch a falling piano, painful. Instead, trade with the trend and ride on the train.
3. Do not play "wait and see". Decide to be either in or out of the market. Develop a plan and execute the plan.
4. Use stops. When you enter a position, decide at what point you will exit that position. This prevents a loss from becoming a huge loss and eliminates irrational, emotional decision-making.
5. If you are not a pure hedger, keep your losses small. Do not let a winning position turn into a loser. If you take a big loss on a position, it makes it very difficult for you to earn a profit over time.
6. Do not enter a trade without at least three good reasons. Do not exit without at least three good reasons. Emotion must not be one of the three reasons. By forcing yourself to only act after finding three reasons to do so, rational, logical decision-making will win over emotions.
7. Do not try to out guess the top or the bottom of a market, as this is impossible to do. Let market price signals tell you when to buy and when to sell.
8. Use limit or price orders when appropriate however do not be afraid to place orders at the market. Trying to squeeze out an extra penny or two can result in you missing the whole move.
9. Prices can easily move higher or lower than most people expect. Do not buy just because a market seems too low or prices are cheap. Do not sell just because it seems too high. Markets can always go higher or lower than most people would expect.
10. Do not cancel a stop to avoid closing a position. You decided when you entered the position how much risk you wanted to take, do not change our mind in the middle of the trade. Stick to your game plan, no matter what.

Thanks for the invite ............................ agreed with the answer Ghada