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Under normal market conditions one can achieve the profitability by playing on margins and volumes. Margins can also be increased by curtailing the unproductive expenses.
Popularity goes by market reach, team efforts to overcome weaknesses, meeting customers requirements realistically (no over selling), quality products and good after sales service.
By sourcing the materials of your product to other region or country you can improve the cost or selling price which result to competitive product in the market.
