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If you believe the assertion that customer is king, what strategy would you employ to ensure that such status is sustained?

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Question added by Mohammed Bashir Sani
Date Posted: 2016/06/12
Heavenly J John
by Heavenly J John , National Head - Aftersales for Ford , Saud Bahwan Group

Customer Engagement Strategy

 

Emotional connection with customers by developing Personal Relationship built on a foundation of Respect and Trust. This allows the customer to feel In Control of their experience. The customer who are highly engaged are most likely to be loyal to tell colleagues, friends and families about their great experience.  

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