Register now or log in to join your professional community.
1) Politeness; it may include many things i.e. courteousness, empathy, smile, soft tone of voice, etc.
2) Competence; a high degree of skill; expertise.
3) Confidence
4) Intelligence
5) Good Dress sense
6) Eloquent Communication
7) Punctuality
8) Any other attribute
Thank you so much My Dear/Respected Colleagues for your INCREDIBLE INSIGHTS. Honestly, I always learn a lot from you guys and I am INDEBTED so heavily to all of you. BUNDLE OF THANKS!
So far as I am concerned, I STRONGLY BELIEVE THAT A PUBLIC RELATIONS OFFICER (PRO) IS THE MIRROR OF ANY ORGANIZATION, so, He/She must be equipped with all the necessary tools to cope with this Giant responsibility. If I were the PRO, the following traits would be the hallmark of my personality:
1) Politeness: Without gentleness/courteousness, a heart-touching smile, a soft tone of voice, I would simply feel myself incompatible for the job of a PRO; so this would be the Cardinal trait of my personality.
2) Competence: YES; I believe in possessing a high degree of skill and/or expertise in any profession in which we are invested in, so Public Relations is no exception.
3) Confidence: ‘If one is confident, one can do Miracles’. ALHAMDULILLAH, the degree of My Confidence is PAR EXCELLENCE to meet any challenge set before me, so I can handle “DIFFICULT CUSTOMERS” with great ease. During my experience as a COORDINATOR at DFA CLINIC, many a times there were Clients who were simply thought to be IMPOSSIBLE TO HANDLE and they were on the verge of leaving the Clinic,,,,, and AT THAT POINT IN TIME, SPECIFICALLY, MY SERVICES WERE SOUGHT and, ALHAMDULILLAH, those Clients used to become the permanent clients of the clinic.
4) Intelligence: A PRO needs this quality so badly to cope with difficult situations by devising Smart strategies at the spot.
5) Good Dress Sense: To me it definitely counts. It doesn’t mean that we are elegantly dressed or clad in very expensive dress; NO, NOT AT ALL……Good dress sense means that we are dressed in such a way as to look PROFESSIONAL to make a good first impression on our Customers/Clients.
6) Eloquent Communication: To me, this is the CRUX of the topic under discussion. I strongly believe that the person who is an Eloquent Communicator, undoubtedly, is Confident as well as Intelligent at the same time. So far as I am concerned, I ALHAMDULILLAH am an Eloquent Speaker, have been the ‘BEST COMPERE OF SOCIAL WORK DEPARTMENT IN PUNJAB UNIVERSITY & I CAN SPEAK ELOQUENTLY BEFORE COUNTLESS AUDIENCE'.
7) Punctuality: No one can deny the importance of punctuality for any professional, so PRO is no exception as well.
Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press releases are top notch and they have media connections to spare.
Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.
1) Always ready. The best PR pros have their tools on them at all times: smartphone, business cards, notepad, perhaps even a digital camera. One never knows when a high profile contact will be made or an unscripted moment of PR gold might happen.
2) Investigative spirit. PR pros have to know the customer base in order to determine the best types of stories to tell. Even so, not every tale will do. Having a nose for news and what consumers want to hear will help drive client coverage.
3) Great storyteller. Fantastic stories draw people in and stick with them long after they’ve moved on to something else. It is great to have a tale to tell, but a great storyteller can make almost any narrative seem interesting.
4) Persuasive prowess. PR experts have to be able to do more than find interesting tales and tell them well, they have to be able to sell the narrative. The best PR pros can define a story, write it and present it in such a way that news agencies and other communications organizations pick it up and distribute it to a wider audience.
5) Connection cultivator. A good PR person will find the journalists and publications that are most likely to report on news within their specific clients’ industries. PR pros know who’s covering what and don’t waste their time trying to talk to the wrong people.
6) Punctuality matters. The media world is driven by deadlines, deadlines, deadlines! Being late can mean the difference between flying through the window of opportunity and crashing into the glass. Once PR pros agree to a deadline, they move heaven and earth to meet it.
7) Willing to learn. PR pros who don’t make it a point to learn how the public relations world is advancing can expect to find their phone ringing less and less often. Today’s best PR people not only grasp the importance ofsocial media strategies and mobile web, they are always looking towards the horizon to see the newest ways of reaching their audiences.
8 ) Detail oriented. In this field, accuracy means everything. PR professionals have developed methods to ensure their stories portray a positive image, while also containing accurate information. They take notes and record information that they can go back to over and over again.
9) Adventurous attitude. PR pros are confident. They don’t just seek out the same handful of media outlets, they also think outside the box. They take calculated risks in order to launch the organizations they represent into greatness.
This isn’t a comprehensive list – so what’s number 10?The ones listed here are a great launching point as you get started, but there are many other great qualities that make a great PR pro, and you’ll have your own personal preferences.
Thanks my dear Farhana for invitation
3) Confidence
7) Punctuality
Competence; a high degree of skill; expertise (2
4) Intelligence
1) Politeness; it may include many things i.e. courteousness, empathy, smile, soft tone of voice
Eloquent Communication (6
5) Good Dress sense
8) Any other attribute
Thanks
All of them from 1 to 7 ....
I think option. 1.2.3.4.7..thanks for the invitation.
The traits will be :
3. Confidence.
4. Intelligence.
5. Good dress sense.
6. Eloquent communication
7. Punctuality.
Apologizing , its not my speciality ,...I prefer to leave answers to Experts. Thanks for Your kind Invitation.
THANK YOU MISS FARHANA AND NICE QUESTION AGAIN
I LIKE TO SELECT OPTION 1.
All of the above plus anything related to communication such Presentation of self before Public; Body Language; Being spokes person Oral Language during interaction with media; Written Language to Govt to Media etc.,
I think all options cobined together will make it an excellent PRO
