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Which do you think is the future trend of Marketing in your industry? 1. ATL marketing 2. BTL marketing

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Question added by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton
Date Posted: 2016/06/16
Gurjit Singh
by Gurjit Singh , Global Sales and Business Development Manager- Actively looking for change , Saudi Rubber Products Co.

i agreed with Mr. Tahir Khurshid answer.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Future trend is moving towards internet marketing which includes both ATL & BTL marketing.

Tahir Khurshid
by Tahir Khurshid , Marketing Consultant , Saudi Industrial Development Fund

As a consultant, I come across a range of different industries, each with a differing set of opportunities and concerns. Perhaps if your question was more specific to a certain industry and region of the world, I could be of help, in providing a singular answer. In general ATL and BTL are both time tested trends and will continue in some form or the other.

Khalid Ghaffar
by Khalid Ghaffar , Consultant for Business Development , Waters Corporation USA

first of all ramdan kareem to you and your family.

for me its BTL as in my industry (laboratory equipment) its more effective and ROI is better.

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