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Marketing communication (MARCOM) plays a very crucial role in marketing as far as taget audiences are concerned. Business has to deliver their marketing message to the relevant customer or consumer audience because the market is broad; some customers may miss out and also the costs for communication will be so high. It also facilitates positioning & product positioning where the product & all the other marketing elements are designed to fit a given place within a consumer's mind in a particular segement.
Thanx for the invitation
