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R&W centers are a growing trend in 2016, awareness among old and young people is increasing rapidly. I believe one of the trends starting to show is competition and reimbursement, businesses started to give more advantages for employees who make better decisions regarding their health and physique. Some, companies offer Gym enrollment with a discount, or a Gym in the location, incentives for employees who quit smoking or pick a diet program. So far, companies actually request discounts on health insurance policies through offering these incentives for their employees, and it's working perfectly in the western world and hopefully will start trending in MENA within 2017.